Ebisu Beer and Enchantment in a Can

Encased in a golden can, with the ever jolly Ebisu-sama grinning at you; snap the lid slightly, and out comes a little whisp of sweet, bubbly, gently aged malt. I can hardly contain my excitement as I pour its contents out into a chilled glass, the amber tinted gold frothing softly at the top. For a lager, it has boldly toasted malt, and tangy hops. The malty flavor is so subtle, but at the same time, it's a celebration of the golden grain. The best part is that you get all this joy for a mere 20 more yen (about 23 cents) then your generic Sapporo. If there ever was an embodiment of commodity-induced enchantment, Ebisu beer is it. 

"when twilight dims the skies above..."

And so, for all the budget-conscious souls out there, Ebisu offers the promise of bliss, the little luxury that won't break the bank. In short, it's "perfect." And if there ever was any hint of cynicism in One Woman, Ebisu still is a delicious beer. So there you have it. Commodity enchantment becomes the authentic experience of delight. 

Musical pairing: Frank Sinatra singing "Brazil." Originally a tune by Ary Barroso (1939), the song appeared in many different manifestations in Terry Gilliam's 1985 film, Brazil.  Can you eject yourself from the ministry of [miss]information? Listen and believe. Or, like the folks at another beverage company say... Thirst asks nothing more. It's the real thing. Things go better with coke. Look for the real thing.* 


*[Coca-Cola slogans from 1938, 1970, 1965, and 1984]